Create Real Magic 3.0 | Accenture & The Coca Cola Company (USA)

Accenture and Coca-Cola’s Create Real Magic 3.0 campaign developed a scalable, AI-powered platform to deliver personalized holiday experiences featuring the iconic Sundblom Santa. The platform integrated conversational AI, text-to-voice, and AI-generated imagery, engaging users across 43 countries and 26 languages. By leveraging Coca-Cola's brand assets, the campaign drove first-party data collection, while implementing flexible moderation to ensure cultural relevance. This session will cover how AI can enhance customer engagement, improve data-driven personalization at scale, and strengthen brand storytelling, offering actionable insights for creating impactful, AI-driven marketing experiences.