Eco-Responsibility and Creativity, presented by Pixmob

Best Practices sessions are dedicated moments where experts share methods and tangible solutions to guide audiences toward effective and inspiring approaches. 
In this session, we will explore the environmental impact of creative industries and live experiences, both digital and in-person, and discuss how to reconcile digital creativity with eco-responsible practices.  Immersive art, digital experiences and major events - with their projections, screens, servers, mass gatherings and large-scale travel - leave a significant ecological footprint. Yet today, studios, organizations, and companies are developing new ways to embed eco-responsibility into their practices without stifling artistic innovation. 

Through real-world case studies, this session will showcase diverse strategies and levers to reduce carbon impact and integrate eco-responsibility into digital creation and major events. A chance to discover pragmatic, sustainable solutions to create differently—and imagine a future where innovation and eco-responsibility go hand in hand. 

• Moderator : Jeanne Dompierre, Executive Director, XN Québec 
• Pauline Rosen, Vice-President Sales and Marketing, Pixmob
• Sarah Mackenzie, Director of Creative Development and MUTEK Forum, AI Ecologies Lab Lead
• Bernard Duguay, Founder, President, Producer and Designer, Lucion