Panel: Integrating primary care to deliver prescribing and preventative care

Panel: Integrating primary care to deliver prescribing and preventative care

Thursday, October 16, 2025 1:40 PM to 2:20 PM · 40 min. (Europe/London)
Main stage
Panel discussion

Information

** In association with FDB Health**

  • Discuss the current state of Pharmacy First: what’s holding back adoption, and how confidence, infrastructure, and trust need to be built.
  • Examine the contractual, cultural and digital barriers to embedding pharmacy in primary care
  • Explore the untapped potential of the pharmacy workforce to deliver long-term prescribing, medication management, and preventative care closer to home.
  • Identify what a modern, integrated model of primary care could look like - with pharmacy as a core partner, not a pressure-release valve.

FDB (First Databank)Networking AreaFDB (First Databank) is the UK’s leading provider of medicines optimisation and prescribing decision support solutions, partnering with the NHS and healthcare technology providers for over four decades. Our software solutions are deeply embedded across the health service — powering safer prescribing and clinical decision-making in most hospitals, GP practices, pharmacies, and integrated care systems. This unique partnership with the NHS gives us a proven pedigree in supporting patient safety, improving operational efficiency, and driving better health outcomes. From prescribing decision support and medicines optimisation to advanced analytics and integration with electronic health record systems, FDB solutions are used by thousands of clinicians every day to illuminate critical decisions at the point of care. Our expertise enables healthcare organisations to meet today’s challenges — from reducing medication errors and supporting medicines value programmes, to delivering more personalised, efficient patient care. Together with our customers, we are shaping the future of prescribing in the UK. For more about our solutions and services, visit fdbhealth.co.uk, or follow us on LinkedIn and YouTube.

Documents & Links

HSJ Medicine Forum Oct 2025Photos now available for the forum.

Registered attendees

Aris Saoulidis
Aris Saoulidis
Clinical Pharmacy LeadNHS East Genomics
Bhavana Reddy
Bhavana Reddy
Head of Pharmacy and Clinical Support, Medicines Access and ValueNHS England
Luvjit Kandula
Luvjit Kandula
Chair - GM Primary Care Board and Director of Strategy and Transformation CPGMCPGM