Creating relationships and pitching stories to media and policy-makers

For start-ups and businesses to scale and be competitive, they need to maintain strong advocacy with policy-makers and media. Policy-makers help adapt policies and make programmes available for the ecosystem, as well as enable companies in an ecosystem to maintain a competitive edge. Start-ups also need media to create awareness and engage their customers with their products, create brand value and more. 

The development of the ecosystem relies on the right stories and engagement with stakeholders. 

Key questions

• How can start-up founders and businesses write remarkable content that delivers compelling messages?
• How can start-up founders and co-workers become more acquainted with how media outlets work?