Panel Discussion: Level Up Your Brand: The Power of IP Collaboration & Transmedia in Gaming
Thursday, October 17, 2024 11:20 AM to 12:00 PM · 40 min. (Asia/Singapore)
Stage 1
Plenaries & Keynotes
Information
- Uncover the relationship between IP collaboration, transmedia, and brand strategy in fostering brand expansion, accessing new audiences and driving innovation in the ever-evolving gaming landscape. _x000D_
- Explore the creative process behind successful brand strategies, pushing the boundaries of immersion and interactive experiences, and bridging cultural gaps when integrating other pop culture elements in gaming narratives.
- _x000D_ The global impact: Explore how cross-media collaborations shape pop culture trends, influencing the tastes and preferences of fans worldwide and shaping the future of entertainment. _x000D_
- Future trends and opportunities: Discuss emerging trends and potential growth areas.
Session Type
Panel Discussion
Series
Conference
