VAST, OpenRTB, Prebid … oh my! How to really make programmatic work for podcasting.
Information
It bears repeating: standards help the entire audio ad market grow – creators, podcast networks, tech platforms, advertisers, and more. Why? Because when we’re all operating from a common set of technologies, the barriers to smooth ad trading go away, we all connect with more supply/demand partners, and everyone has more opportunities to thrive.
VAST (video ad serving template) is arguably the most common ad standard. Simply put, it’s just a more efficient way to insert an ad in a podcast (than uploading an audio file directly) – a URL that lets your hosting platform call another ad server for an ad. So why does the industry still seem so confused? Why is programmatic audio moving more slowly than other channels? How does VAST relate to other standards (e.g., Prebid) that are meant to make programmatic more fruitful for everyone? Questions abound!
Join SoundStack CRO Rockie Thomas as she cuts through the noise to offer explicit guidance on easy ways to implement the standards that power programmatic podcasting.
Key takeaways include:
- A simple look at how VAST and other standards really work
- Why DAAST (Digital Audio Ad Serving Template) went away
- How standards can build in brand safety
Speaker / Panelist
Registered attendees
