

Upleveling Audio Performance with Video
Thursday, March 28, 2024 9:45 AM to 10:15 AM · 30 min. (America/Los_Angeles)
Diamond 5
Industry Track (presented by Podnews)
Information
The IAB recently reported that video enabled podcasts continue to represent less than 10% of podcast ad revenues YoY. In this session we unpack the key benefits of video enabled podcasts with key buyers and how networks continue to evolve video enabled podcasts to deliver performance for advertisers. We'll talk about what emerging video platforms such as Rumble, X mean from a reporting perspective. Plus, we'll get to measuring performance with attribution partners such as Podscribe.






