Custom Audio: Connecting Brand Stories to a Curious Audience

Whether on radio or podcasts, NPR listeners are curious. They turn to NPR for its best-in-class audio journalism and storytelling to help make sense of the world around them. And not only do NPR listeners appreciate that content, they also appreciate the brands that support NPR. The custom audio team at National Public Media (NPM), NPR’s sponsorship subsidiary, plays a crucial role in helping brands tell their stories authentically within the context of NPR podcasts. These custom audio stories draw listeners in, engage them deeply and foster a greater appreciation and understanding of the brands that support NPR. Join NPM SVP of Corporate Sponsorship Scott Davis and NPM Creative Supervising Producer Shannon Boerner as they share more about these custom audio stories, how they’re made, where they run and the powerful results that they generate for brands.