The Art and Science of Branded Ads in Podcasts

Branded ads are often bemoaned by podcast industry lifers as the death knell of podcasting, but they can be a powerful tool when done right. New technology has enabled the (over)serving of branded ads to listeners, but we shouldn’t throw the format out entirely. By borrowing the best practices of host-read ads and leveraging new technologies, we’ll show you how to create campaigns that resonate with listeners while driving measurable results. Let’s rewrite the narrative and prove that branded ads can enhance, not detract from, the podcast experience.