

High-Value, High-Intent: How Podcast Ads Deliver 50%+ Higher LTV and Unlock +44%Incremental Lift
Wednesday, April 2, 2025 3:15 PM to 3:45 PM · 30 min. (America/Chicago)
Brand Success Stage: W181 (Bottom level)
Breakout / Panel
Brand Success Track
Information
Are you ready to elevate your advertising strategy? Podcast ads don’t just reach listeners—they create loyal, high-value customers. In this session, we’ll explore how podcast advertising delivers 50%+ higher lifetime value (LTV) and drives 44% incremental lift compared to other channels. By combining high-intent targeting with precise attribution and incrementality measurement, podcasts connect brands with engaged audiences that truly convert.
Whether you’re looking to diversify your media mix, unlock untapped audience segments, or prove the net-new ROI of your campaigns, this session will provide actionable insights and real-world examples to guide your strategy. Join us to discover how podcast advertising can become the most impactful addition to your media plan.
Whether you’re looking to diversify your media mix, unlock untapped audience segments, or prove the net-new ROI of your campaigns, this session will provide actionable insights and real-world examples to guide your strategy. Join us to discover how podcast advertising can become the most impactful addition to your media plan.