Can Host-Read Ads Scale?

Host-read ads have long been the gold standard in podcast advertising, prized for their authenticity and audience engagement. But as podcasts grow and advertisers demand more reach, the question remains: can host-read ads scale effectively? As a percentage of overall ad spend, programmatic ads are taking more share. Can host-read keep up? Or will podcasting lose its most powerful and unique ad format?

This panel brings together industry leaders from technology companies and publishers who have successfully scaled host-read campaigns both on demand and supply-side, offering insights into how technology tools like pixel tracking, inventory modeling, campaign management platforms, and more, can make host-read ads viable at scale. Advertisers looking to increase their reach without losing their authentic messaging, and podcasters that want to ensure they continue to make their ads creative and special -- this session is for you.