Chief Commercial Officer
Oliver is a noted growth hacker and mobile marketing guru and has helped app companies ranging from indies to market giants like Rovio and Wargaming. In his more than 20 years in marketing and advertising he has marketed hundreds of casual, core and MMO games in the online and mobile space. Currently he serves as Chief Commercial Officer at Nottingham-based Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that he is board member and board advisor for a number of mobile games companies. Previously he worked for many years as a consultant in mobile marketing where he kickstarted mobile UA for companies such as MAG Interactive, flaregames, EightPixelSquare and Hutch Games and worked with great teams at ProSieben, Rovio, Wargaming, Next Games and others. Before that he held leadership positions at iQU, JAGEX and IPlay/Oberon Media.
Debunking the Myths & telling the Truth about Player RetentionIs Day 7 more important than D1? Why is 65% D1 just about good enough for hyper casual and 36% D1 good enough for others? In this session Oliver will share some of the truths and myths around player retention and how Lockwood Publishing, the makers of Avakin Life broke with D1 retention to double their player base every 12 months for the last 4 years.
- Oliver Kern