More than once upon a Time: KPI-driven Storytelling

Narrative has been back in business for a while now. Proving over and over again, that it does not only work as a vehicle for immersion, it is a solid business model as well. At the same time lots of games try to cash in on this trend delivering story driven F2P gaming experiences. The market has doubled the last two years and shows no sign of stopping. But how to establish a successful storytelling product, that monetizes well and is accepted by the audience? This Session will give real insights into the processes and concepts behind the launch of such a product. We will illustrate these with actual data from the launch of our own game “My Love: Make Your Choice!” in the DACH region.
We will also show how we shaped our Live Operations process around the improvement of the storytelling experience. Using real data to explain why some decisions work with the target audience and others don’t.
The session will help to understand some of the basics behind creating a F2P story driven app which focuses on romantic plots. While offering some basic thoughts on approaching other genres as well.

Session Summary:
How to make a narrative game work and perform on the F2P-market. How to optimize decisions for your audience.

Session Takeaway:
- Understanding your audience is the key to monetization
- Never sell your most exciting options to cheap
- Be prepared for some rude surprises