Debunking the Myths & telling the Truth about Player Retention

Is Day 7 more important than D1? Why is 65% D1 just about good enough for hyper casual and 36% D1 good enough for others? In this session Oliver will share some of the truths and myths around player retention and how Lockwood Publishing, the makers of Avakin Life broke with D1 retention to double their player base every 12 months for the last 4 years.