Copperberg Select: Selling Products as a Service - The Road to Servitization

09.00 Session 1 - Leveraging digital technologies for servitization: a capability roadmap for OEMs.

Dr. Atanu Chaudhuri, PhD., FCILT, Professor- Technology and Operations Management Technology Pathway Leader- Durham MBA

09.45 Session 2 - PaaS as a Driver for Long-Term Profitability for Industrial Companies - How to Improve Customer Acceptance of New Technologies

Olli Kuismanen, Researcher, Information and Knowledge Management, Faculty of Management and Business, Tampere University

10.35: Thank you!

The industry is counting on developing a myriad of touch points to increase engagement with customers and being able to provide an outcome as a service rather than a transactional product offering. This changes the business model to its core; Customers across the board are becoming accustomed to new models for service delivery. Solutions have been enhanced to seamlessly blend virtual and physical experiences. Manufacturing is increasingly shifting from traditional production and distribution of goods to a servitization model, where companies sell outcomes and services around products rather than just the products themselves.Getting to servitization is no easy undertaking. It requires manufacturers to rethink the design, development and distribution of products as well as how to monetize services connected to them. However, the transition to servitization will enable business models that provide new revenue streams and can make companies more resilient - Learn how to transform into an outcome based model where your connected services are at the core of your organizations value proposition and how digitalization paves the way to success Who should attend? Manager/Head/VP/Director of Aftermarket/Aftersales Service Digital Digital Transformation Connectivity