Reimagining the Flagship Experience with Wearable Tech: CMP’s Approach to Data, Engagement & ROI

Corporate event leaders are under pressure to deliver more than just a great experience—they’re expected to prove strategic business impact. In this conversation, Customer Management Practice (CMP) shares how they reimagined their flagship event by introducing wearable event technology (Klik SmartBadges) as a foundational element of their onsite strategy.

From capturing more intentional attendee engagement to unlocking real-time insights for decision-making, CMP’s team went beyond traditional goals to build an experience that was smarter, more responsive, and more revenue-aware.