Building Brand Affinity: Strategies to Drive Engagement & Loyalty
Tuesday, July 29, 2025 12:45 PM to 1:30 PM · 45 min. (US/Central)
Manchester G | 5th Floor
Concurrent Session
Information
Creating a memorable experience isn’t enough—event professionals must cultivate deep brand affinity to drive long-term engagement and loyalty. This session will explore how Procore Groundbreak, the global construction innovation event of the year, successfully strengthened its emotional connection with participants, achieving a 14% lift in brand sentiment year-over-year. Whether you’re designing an industry-leading conference or refining your current event strategy, this session will provide tools and tactics to turn participants into brand advocates.
Through real-world strategies and actionable insights, you'll learn how to:
- Use OKRs (Objectives and Key Results) to guide participant experience development and measure success.
- Build persona-driven experiences that create meaningful, personalized interactions.
- Leverage branded gamification to boost engagement and participation.
- Transform your expo hall into a brand-centric environment, elevating both your company and strategic partnerships.
- Integrate brand activations that extend beyond the event.
Through real-world strategies and actionable insights, you'll learn how to:
- Use OKRs (Objectives and Key Results) to guide participant experience development and measure success.
- Build persona-driven experiences that create meaningful, personalized interactions.
- Leverage branded gamification to boost engagement and participation.
- Transform your expo hall into a brand-centric environment, elevating both your company and strategic partnerships.
- Integrate brand activations that extend beyond the event.
