Silver Wisdom, Golden Opportunities: Uniting Generations in Event Marketing Excellence

This session aims to provide practical guidance and actionable strategies for event marketers to intentionally seek & attract, engage & retain industry veterans by creating pathways for senior leaders to transition into advisory & consulting roles.  
It emphasizes the value of blending experienced wisdom with fresh perspectives to drive innovation and success, along with sustainability in our industry. 
Join Deb Parsons, Carolyn Pund, Taylor Smith and Donna Rogers as they explore this critical topic. Donna will serve as the moderator. She has worked with both Deb and Carolyn in her many executive roles on the hotel and DMO side for 25+ years. All three of the veterans were hell bent on making sure they had a younger voice in the conversation to balance perspectives, and this is where our bright young Zellenial comes in, Taylor Smith! Uniting is what this is all about. Deb, Donna and Carolyn all come from 25+ years in the tech vertical on the agency side, hotel/DMO side and the corporate side and Taylor is a bright star who is a content developer for Meetings Today and the writer of the column The Z. What all of our panelists marvel at is how much joy they all find in creating impact.