AI & BUSINESS: From Use to Value — From Transformation to Asset Building
Thursday, June 12, 2025 10:00 AM to 10:20 AM · 20 min. (Europe/Paris)
Canada Stage, presented by Desjardins, Cooperative Financial Group
Keynote
Information
It’s time for companies to think of AI as a true asset — and to take inspiration from startups by adopting a product-oriented approach.
AI is no longer just a tool for efficiency or digital transformation; it is becoming a sustainable component of the value proposition, on par with brand, talent, or intellectual property.
