The 2024 State Of Demand Gen

The 2024 State Of Demand Gen

Estrella Ballroom
Breakout
Demand Gen Summit

Information

Digitalzone surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry. This research uncovered new and emerging industry trends and helped establish some new benchmarks for 2024.

This panel of experts from G-P and Indeed will dive into the key insights from this research and discuss how these market trends are impacting their own organizations.

This session will explore key questions like:

  • What demand gen strategies are working?
  • How are marketers interacting with third-party vendors?
  • How are marketers using data to enhance demand gen strategies?
  • How are marketers measuring and evaluating ROI of demand gen tactics?