Marketing Without the Money Challenge: How to Rebuild Your Brand in 90 Minutes
Information
You don’t need big budgets to stand out - you need smarter tactics. This interactive discussion based marketing, PR and content session is designed for experience operators who want more visibility without more spend.
So, what if you had 90 minutes to invent a brand new concept, without spending a penny on marketing? In this practical (and competitive) session you’ll work in teams to create a brand-new travel experience, using inspiration from the exhibition floor, AI brainstorming and your new brand proposition canvas to create messaging, sharpen ideas and understand all of the elements of an epic marketing strategy.
You’ll leave with loads of new & practical and low-cost ways to find visibility and opportunities for your own business, and stand out from the competition, no big budget required. The focus is on easy to implement ideas that you can use across digital channels, partnerships and PR.
Plus, there's a prize for the winning team.
Expect real examples, practical frameworks and ideas you can adapt to your own business so that you’re even more relevant to your customers and visible in far more places - no fluff, no jargon, prepare to go away with lots of brand new ideas - and maybe the winning crown too.
What You’ll Learn
- How to identify important visibility opportunities hiding in your existing customer journey
- Simple content, social and PR tactics that don’t require agencies or ad spend
- Quick ways to turn partners, guests and staff into your 24/7 marketing assistants
- How to prioritize effort vs impact when time and resources are limited
- How to capitalize on reviews - even the bad ones
