The Future Menu: New Directions for Culinary Experiences

This forward-looking session explores how culinary tourism is expanding into new territories – geographically, creatively, and commercially. We’ll start with a brief 2026 trends update before opening the floor to interactive discussion on the next frontiers: multi-day and micro-vacations, partnership with food producers, gastronomy layers within non-food tours, and experiences beyond traditional tasting and pairing formats. Attendees will exchange ideas on serving different markets and adapting to shifting traveler motivations. Walk away with inspiration, validation, and practical directions for evolving your own culinary strategy.