CANCELLED: Pro Access Members | The Modern Experience Traveler: What US & European Data Tells Us for 2026

CANCELLED

This Insider Pro research workshop explores how US and European travelers discover, evaluate, and choose tours, activities, and attractions. Based on Arival’s latest exclusive traveler research, this session focuses on traveler attitudes, perceptions of value, and the real path to purchase across different experience types. We’ll unpack where decision-making differs between tours, activities, and attractions, how trust and brand influence choice, and what ultimately pushes travelers from browsing to booking. The goal: help operators align product, messaging, and distribution with how travelers actually buy.

What You’ll Learn

• How travelers discover and shortlist experiences across tours, activities, and attractions
• What travelers value most when deciding what’s worth booking — and what’s not
• Key differences in the path to purchase between US and European travelers
• How decision drivers differ for tours vs activities vs attractions
• The role of reviews, visuals, price framing, and brand trust in booking decisions
• What this means for product design, merchandising, and conversion strategy