Disrupted: Who Wins AI's Distribution Wars? - The Great Debate II

Wednesday, April 29, 2026 10:00 AM to 10:45 AM · 45 min. (Europe/Madrid)
Auditorium 2
EXPLORE | If you are newer to a certain topic or want to tackle industry fundamentals
AIAttractionsConsumer TrendsDigital MarketingDirect BookingDistributionGrowth and ScaleStrategyTechnologyTour & Activity Operators

Information

As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or do OTAs and global platforms tighten their grip with scale, data, and engineering muscle? In this fast-paced debate, two sides go head-to-head to argue where the power shifts — and what it means for your business. Afterward, we’ll unpack the big question: how do you adapt when the entire distribution game is being rewritten in real time?

Who should attend this session
Business StrategistsEntrepreneurs & Aspiring LeadersIndustry InnovatorsIndustry NewcomersIndustry Professionals & AdvocatesIT ManagersLarge Tour & Attraction OperatorsMarketing ProfessionalsOperations ManagersRevenue Managers/Financial AnalystsTour & Activity Operator Owners & Managers
Type
Breakout