Generative AI: Implications & Applications for Tours, Activities & Attractions

This breakout delves into the rapidly accelerating world of generative AI (artificial intelligence) and what it means for your business. This session will explore not only how this new technology can shape our industry and impact your business, but how it could – and probably should – make big changes in your day-to-day. We’ll look at practical applications for everything from tour descriptions and marketing copy, photos to video and other creative content, and what it means for customer service, business operations and more.