Broadening Perspectives: Measurement Strategies for Success in the Privacy-First Era
Main Conference (The Porter Tun)
Panel
User Acquisition
Information
The current wave of privacy-centric measurement has required the industry to adopt a broader perspective on planning, attribution and defining campaign success. In this panel discussion, hear how leading mobile marketers are adapting their strategies and utilizing incrementality and other measurement methodologies to maximize the impact of their marketing budgets.
