Pricing and Logistics Optimization for a Major European Parcel Distributor

A major European parcel distributor sought to optimize pricing and truck load efficiency to boost profitability and reduce empty trips. Piwwop implemented a dual solution: a willingness-to-pay pricing model to tailor pricing for various customer segments, and a real-time truck load optimization model to ensure full utilization of delivery routes. The integrated system increased the distributor’s revenue by nearly 5% while reducing operational costs, helping the company achieve both financial growth and operational efficiency in a competitive market.