Measuring and Communicating Impact

ESOs play a vital role in economic development, but how do we effectively measure and communicate the impact to funders, stakeholders, and policymakers? This session will explore practical strategies for tracking, analyzing, and leveraging data to showcase the value of entrepreneurship programs, attract funding, and drive strategic decisions.

Key Discussion Topics:

• What to Track & Why – Learn which key metrics matter most for demonstrating impact, from job creation and capital raised to diversity and long-term business success.
• How to Collect & Use Data Effectively – Discover best practices for tracking both quantitative and qualitative outcomes, ensuring alignment with strategic goals.
• Turning Data into a Compelling Story – Explore how impact reports, case studies, and success narratives can be used to strengthen relationships with funders, partners, and policymakers.
• Using Data to Drive Equity & Inclusion – Learn how ESOs are leveraging data to close capital gaps for entrepreneurs of color, identify ecosystem needs, and build more inclusive support systems.

Key takeaways:

• Effective approaches to collecting and leveraging data to track progress and secure funding.
• Strategies for creating high-impact reports that resonate with stakeholders.
• Insights into using data to build inclusive, sustainable entrepreneurial ecosystems.
• Real-world examples of ESOs successfully using data to inform decisions and strengthen communities.

Join us for this interactive, solutions-focused session and walk away with tangible tools to prove—and improve—the impact of your entrepreneurship programs.