WAA Academy: Marketing Workshop, sponsored by ASYMM Digital

Thank You ASYMM Digital for your generous support! Two sessions on attracting, engaging, retaining, and serving audiences: Seven Secrets to Selling Shows / Building Trust in Ticketing.

Seven Secrets to Selling Shows: 9:45-10:45am

Speaker: Josh Aviner

Performing arts professionals are constantly seeking new ways to attract, engage, and retain audiences in an increasingly competitive landscape. This session will introduce them to behavioral science—an evidence-based approach to understanding and influencing audience decisions. Many organizations struggle with audience conversion, retention, and engagement, and traditional marketing tactics are becoming less effective. This session will offer fresh, practical solutions by tapping into behavioral insights that have been successfully used in industries like tech, retail, and entertainment but remain largely underutilized in the arts.

Building Trust in Ticketing: The Critical Role of Venue Websites in Combating Fraud: 11am-12pm

Speaker: Nick Ronan

Live-event goers hesitate to purchase from untrusted websites and that impacts sales. The risks of fraudulent resellers and why even skeptical buyers still fall for them. How can venues clearly communicate safe purchasing options and resale policies? What role do ticketing platforms play in preventing fraud and protecting consumers? This session will provide actionable insights into improving customer confidence and implementing security measures to reduce fraudulent purchases.

Advanced registration for these sessions is required, and is available by purchasing an add-on to conference registration.

For a guide to purchasing add-ons, click here.