TODO ES CIENCIA Scientific Divulgation Strategy

TODO ES CIENCIA (Everything is Scienc) is the science communication strategy promoted by Minciencias (Ministry of Science, Technology and Innovation), it has 4 components, they all share the same purpose of evidencing the universality of science, technological development and research, but above all the importance of recognizing them in daily events. Through Science Technology and Innovation matters to society, numerous actions responding to the interests and needs of different audiences. For example an outstanding audiovisual content production that includes web and tv series, the writing of journalist and opinion articles, different inspirational activations oriented to children and youngsters. Everything is Science seeks to narrow the wide gap existing in the Colombian society with respect to the importance of science, technology, and innovation. Above all, it wishes to highlight the urgency of inserting the sciences on our daily consumption experiences, contextualizing them, and expressing them in languages not merely technical or excluding, but enticing and inviting people to reflect. Everything Science is a network to promote critical thinking around issues of science, technology and innovation. In two digital scenarios (web and social network) drive by the creation and circulation of contents of the previous content, various genres and formats such as: opinion columns, articles with recognized writers of the country and live broadcasts. The purpose is to make a call to curiosity and propose participation from what’s common on daily live.