Conciencia Popular
Digital Media
Information
Con-Ciencia Popular, is a magazine-series, whose main objective is to bring science, technology and innovation closer to people, and where important topics of general interest are presented as interesting and digestible for all audiences.
Different global themes, crossed by a scientific component, will be approached with a touch of humor and in a fun way by Efraín Rincón and Esteban Pardo, two young scientists, who will guide the narration with the aim of generating the social appropriation of knowledge in the public.
From a study Efraín and Estaban contextualize the subjects, likewise they go out to talk with people, in a segment of Vox Pop, creating and composing lyrics and songs that will be reflected in video clips.
This series is an exercise in scientific dissemination that aims to tell science in a different way, making use of a type of audiovisual language characteristic of social networks, agile, concrete and without technicalities so that people talk about science everywhere.
