Spotlight interview of Tomek Szczudlo, Vice President, Franchise Head Global Oncology Medical Affairs, Daiichi Sankyo and Tamika Felder, Chief Visionary, Cervivor
Spotlight room - S-4A
Interview
Information
Partners in Purpose: The changing leading role of Patient Engagement with the cancer care industry
The Patient Advocacy discipline becomes a strategic leadership role within the pharmaceutical industry.
Patient communities (patient advocacy groups) ask to be actively involved as partners in purpose.
Patient advocacy work has a major impact and adds value to patients' lives, as it mobilizes all stakeholders internal and external to involve patients in delivering better patient outcomes across drug discovery, development and point of care.
This interview discusses the changing and leading role of Patient Advocacy within cancer care industry and reflects the expectations and experiences of a patient representative in that process.
