How Singapore Airlines transformed a challenging inflight retail business into a thriving e-commerce operation

How Singapore Airlines transformed a challenging inflight retail business into a thriving e-commerce operation

Wednesday, September 23, 2020 1:00 PM to 1:20 PM · 20 min. (Africa/Abidjan)
Channel 2
Presentation
Ancillary RevenueDistributionRetailRevenue

Information

COVID19 has accelerated the necessity for major changes to ancillary revenue digitalization in the airline industry. Airlines need to re-think and adapt their business to find ways how to increase spend-per-pax. Based on the success of Singapore Airline's transformation of their retailing business we will show the post-COVID-19 future of airline ancillary drivers. We’ll discuss how airlines can develop new strategies for ancillary revenue growth through travel retail, inflight-shopping and F&B pre-order.

Hosted by Kian Gould, Founder & CEO, AOE

 

✈  Long-term impact of corona on airlines and ancillaries

✈  The death of the trolley and the future of inflight shopping

✈  Strategies how to achieve an increased spend-per-pax through new digital business models along the customer journey

✈  Case study: insights of how Singapore Airlines already achieved this


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