How Singapore Airlines transformed a challenging inflight retail business into a thriving e-commerce operation
Information
COVID19 has accelerated the necessity for major changes to ancillary revenue digitalization in the airline industry. Airlines need to re-think and adapt their business to find ways how to increase spend-per-pax. Based on the success of Singapore Airline's transformation of their retailing business we will show the post-COVID-19 future of airline ancillary drivers. We’ll discuss how airlines can develop new strategies for ancillary revenue growth through travel retail, inflight-shopping and F&B pre-order.
Hosted by Kian Gould, Founder & CEO, AOE
✈ Long-term impact of corona on airlines and ancillaries
✈ The death of the trolley and the future of inflight shopping
✈ Strategies how to achieve an increased spend-per-pax through new digital business models along the customer journey
✈ Case study: insights of how Singapore Airlines already achieved this