PRESENTATION: Restart & Re-Acquire: How Airlines can Acquire and Convert Customers in Response to the Crisis

• Execute best practices to restart customer acquisition during the COVID-19 crisis

• Assess demand to determine which routes to add capacity, how much, what frequency, and how quicklyReact to the ever-changing market-by-market environments as COVID-19 numbers, practices, and regulations change

• Determine how to set and manage fares without traditional demand data and willingness-to-pay tools

• Strategically target and convert new customers and re-engage loyal customers through direct channel sales