Sabre New Airline Storefront
Distribution Tech
Information
As air shopping becomes more complex, airlines are challenged to differentiate their offers in the indirect channel. At the same time, travel buyers and sellers need a solution that enables personalized retailing and like-for-like comparison across all offers.
The Sabre New Airline Storefront:
•Modernizes the retailing experience to shop based on total offer value, not just the lowest fare.
•Allows easy comparison of offer attributes across different content sources
•Increases booking conversion and upsell to higher brands through more relevant offers
Sabre is actively partnering with thought-leading airlines and agencies on the new airline storefront to innovate in the way the industry promotes and sells personalized offers.
Leading the industry by delivering storefront
results with flexible attributes for the global
travel market
• Consider a robust set of attributes
for more distinctive fare categories
(i.e. refundability, bagagge, seat comfort)
• Focus on total overall offer value and
encourage upsell in a way that is cabin
and brand agnostic
• Monitor the market to adapt and evolve
shelf definitions over time
