Sabre New Airline Storefront


As air shopping becomes more complex, airlines are challenged to differentiate their offers in the indirect channel. At the same time, travel buyers and sellers need a solution that enables personalized retailing and like-for-like comparison across all offers. The Sabre New Airline Storefront: •Modernizes the retailing experience to shop based on total offer value, not just the lowest fare. •Allows easy comparison of offer attributes across different content sources •Increases booking conversion and upsell to higher brands through more relevant offers Sabre is actively partnering with thought-leading airlines and agencies on the new airline storefront to innovate in the way the industry promotes and sells personalized offers. Leading the industry by delivering storefront results with flexible attributes for the global travel market • Consider a robust set of attributes for more distinctive fare categories (i.e. refundability, bagagge, seat comfort) • Focus on total overall offer value and encourage upsell in a way that is cabin and brand agnostic • Monitor the market to adapt and evolve shelf definitions over time