Radixx Insight Marketing
Automation
Information
Your airline is surrounded by data. Make your data work for you with
Radixx Insight Marketing+™, a set of tools that enables advanced market
analysis, customer profiling, and the creation and management of
marketing campaigns.
Grow your revenue with….
• SEGMENTED & PERSONALIZED offers to suit your business needs
• LIVE ACCESS to continuously updated real-time data
• REAL-TIME campaign performance reports to adjust offers as needed
Customer Data Processing
Create unique travel experiences in one customer record with the platform that automatically and
continuously processes customer activity and adds it to frequent flyer profiles. Take advantage of
the foundational ability for personalized customer value propositioning founded in data science
and deep customer learning.
Enrollment and Profile Update
By leveraging the Radixx Res Profiles Modules, the platform will automatically create customer
profiles with event data streaming, accessible in real-time and at scale, to enable customer value
propositions.
Customer Segment Creation
Increase promotional campaign efficiencies to drive revenue, loyalty, and customer retention with
continuously updated customer segments that are relevant and ready for marketing campaigns
without extensive data analytics.
Campaign Creation
Create and manage your own marketing campaigns without development or third-party intervention.
Create marketing campaigns with defined KPIs and campaign rules in minutes within the platform’s
intuitive interface.
Offer Creation
Seamless end-to-end management of marketing offers that are fully integrated with the Radixx Res
platform.
Customer Communication
Maintain your contact lists and measure received, open, and click rates, and other defined ROI
campaign successes. The platform features end-to-end customer communication management
with audited traces and contact data quality management.
Campaign Revenue Reporting
Receive marketing and sales reports to measure revenue generation and stay informed.
