Radixx Insight Marketing


Your airline is surrounded by data. Make your data work for you with Radixx Insight Marketing+™, a set of tools that enables advanced market analysis, customer profiling, and the creation and management of marketing campaigns. Grow your revenue with…. • SEGMENTED & PERSONALIZED offers to suit your business needs • LIVE ACCESS to continuously updated real-time data • REAL-TIME campaign performance reports to adjust offers as needed Customer Data Processing Create unique travel experiences in one customer record with the platform that automatically and continuously processes customer activity and adds it to frequent flyer profiles. Take advantage of the foundational ability for personalized customer value propositioning founded in data science and deep customer learning. Enrollment and Profile Update By leveraging the Radixx Res Profiles Modules, the platform will automatically create customer profiles with event data streaming, accessible in real-time and at scale, to enable customer value propositions. Customer Segment Creation Increase promotional campaign efficiencies to drive revenue, loyalty, and customer retention with continuously updated customer segments that are relevant and ready for marketing campaigns without extensive data analytics. Campaign Creation Create and manage your own marketing campaigns without development or third-party intervention. Create marketing campaigns with defined KPIs and campaign rules in minutes within the platform’s intuitive interface. Offer Creation Seamless end-to-end management of marketing offers that are fully integrated with the Radixx Res platform. Customer Communication Maintain your contact lists and measure received, open, and click rates, and other defined ROI campaign successes. The platform features end-to-end customer communication management with audited traces and contact data quality management. Campaign Revenue Reporting Receive marketing and sales reports to measure revenue generation and stay informed.