One of the barriers to progress in improving accessibility in travel is the premise that changes would only impact a very small proportion of passengers, whilst costing vast amounts of money. But with up to 15% of the population having a registered disability - whether physical or cognitive - improvements in the travel journey could have wide reaching positive impact. Moreover, many improvements throughout the journey - in airports in particular - would significantly improve the journey for ALL passengers. It’s time we re-frame the conversation. Design, innovation, digital technologies and material developments mean that improvements are within reach. As we emerge from the global pandemic, customers will not just be looking at which companies offer the most competitive price, they will also look at how brands respond to a diverse range of needs, their focus on communities and on people.