Digital to the Rescue – How can aviation benefit from the experience of other industries that have successfully created digital ancillary revenue streams?

Monday, April 19, 2021 1:00 PM to 2:00 PM · 1 hr. (Africa/Abidjan)
Panel discussion
Tech StrategyRetailCommercial


In anticipation of the return of passenger confidence, this session - in conversation format -aims to unlock commercial opportunities for carriers and airports, through sharing examples from industry of brand extensions and passenger experience changes, that have been enabled by digital and physical design enhancements. Finding a safe balance and creating brand trust – thereby making people’s lives easier and simpler as they return to travel.

We will cover a range of examples, from ready-to-go-solutions that offer immediate incremental gain, to longer term strategic ideas that have the potential to transform brands across hospitality, retail and service areas. Since the introduction of COVID safety measures the travel industry has had to introduce new systems throughout the entire passenger journey which can unnerve and confuse the returning customers. How can we create a ‘digital concierge’ to make this experience more accessible and create a seamless experience for passengers?

Kirsty Dias, Managing Director of PriestmanGoode, Kian Gould, CEO of AOE & OMNEVO will be joined by industry experts (to be added soon), will share their own observations of best practices from parallel sectors and clear examples of maintainin brand trust successfully during the pandemic.

PriestmanGoode might follow-up as a result of you attending this session with information about their products and services. If you would prefer not to be contacted by any sponsor, please email