bd4experiences

bd4experiences

Automation

Information

A suite of features allowing to create tailored experiences for each individual user. These features allow to enrich bd4travel’s advanced AI driven models with business rules and starting hypothesis that can get setup by our customers. It includes An Experience Catalogue that allows entering content, images, messages, and offers; An Audience Manager that allows defining segments of users with certain characteristics that can get derived from tracking data or from bd4travels predictive classifiers. While our entire solution is targeting each individual user with their own complex set of intent, price sensitivity, interests and stage in the user journey, we thus allow marketeers to still operate with own ideas shaped for an idea of an audience. Unlike other solutions we start with the individual and build out audiences - not the other way round. A Placement Manager, allowing to define a set of placements on a website for the defined Experiences A Layout Manager to create specific arrangements of personalized placements An Experience Manager, tying all of these aforementioned components together and allowing to orchestrate the most relevant experience on specific pages of ID90 or Supported Domains.
bd4travel GmbHD32Winning (loyal) friends rather than casual browsers is difficult for airlines. To do this continuously and at scale requires data-driven automation rather than opinion driven guesswork. This means putting automated customer centricity at the heart of your processes. At bd4travel, we believe it is impossible to create a relationship with a segment or an audience. Yet e-commerce has been built on such segments and averages - often due to external partners and internal airline IT landscapes that are not ready for the challenges of individualisation. bd4travel provides the first solution that enables airlines to understand and target each individual, known and unknown in their immediate context. Built with market-specific machine learning models, it enables the automation of the complexity resulting from human behaviour and decision making in real-time.  The bd4travel Experience Optimisation Platform predicts individual user intent, aligns the next best actions through deep product and service profiling and matches them in real-time. This creates personalized and powerful 1:1 e-commerce experiences.  With our award-winning platform and proven use-cases, bd4travel is successfully serving a set of European and Middle Eastern-based airline businesses and international travel organisations. If this sounds relevant, do come by our booth D32 for a chat and exchange of thoughts. We are keen to learn from your experiences and challenges. Let’s discuss what it takes to listen to users, drive conversion, approach individuals, improve ancillary sales and reduce churn – leading to happier customers and loyal friends of your brand.

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