Fireside Chat: How loyalty programs can generate significant growth post-pandemic by capitalizing on the value of their loyalty currency

Fireside Chat: How loyalty programs can generate significant growth post-pandemic by capitalizing on the value of their loyalty currency

Track 5 - Aviation Loyalty
Presentation
Loyalty

Information

● How the importance of airlines’ loyalty programs has changed since the onset of the pandemic and what that means for the future●Why forging new partnerships outside of the travel sector can help airline loyalty programs both create more valuable touch points with their members in the future and drive additional short term revenue●How stimulating demand for loyalty currency has been proven to increase members’ overall engagement and lifetime value (even during a period of reduced travel)
PointsSponsor networking area | Points TableAs a trusted partner to the world’s leading loyalty programs, Points (TSX:PTS) (Nasdaq:PCOM) builds, powers, and grows new ways for members to get and use their favorite loyalty currency. We only succeed when our partners do. Our unique Loyalty Commerce Platform combines insights, technology, and resources to make the movement of loyalty currency simpler and more intelligent for nearly 60 loyalty programs worldwide. From engagement to growth, retention to redemption, our solutions nurture customers throughout all stages of the loyalty journey to deepen their relationships and maximize their lifetime value. Founded in 2000, our company is headquartered in Toronto, with teams operating around the globe.

Registered attendees

Frank Gubba
Frank Gubba
Product Manager - Loyalty Strategy & PaymentsIcelandair
Frederic Kahane
Frederic Kahane
SVP Customer Loyalty and Flying Blue DirectorAir France - KLM
GB
Gísli Brynjólfsson
Director of global marketingIcelandair

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