Join the session, Making Profits Soar with a Test & Learn® Approach, led by Dan Melki, Head of Retail and Travel for Mastercard Data & Services, to learn about:
Track 5 - Aviation Loyalty
Presentation
Data and AnalyticsLoyalty
Information
- Effectively leveraging data and analytics to accurately measure the impact of new initiatives, despite inherent challenges in the industry
- Establishing a culture of experimentation to understand how new programs impact different aspects of the business
- Measuring in-market business experiments to optimize ROI on new initiatives