Join the session, Making Profits Soar with a Test & Learn® Approach, led by Dan Melki, Head of Retail and Travel for Mastercard Data & Services, to learn about:

Join the session, Making Profits Soar with a Test & Learn® Approach, led by Dan Melki, Head of Retail and Travel for Mastercard Data & Services, to learn about:

Track 5 - Aviation Loyalty

Presentation

Data and AnalyticsLoyalty

Information

Effectively leveraging data and analytics to accurately measure the impact of new initiatives, despite inherent challenges in the industry
Establishing a culture of experimentation to understand how new programs impact different aspects of the business
Measuring in-market business experiments to optimize ROI on new initiatives

Mastercard70Mastercard’s solutions go beyond the transaction at the cash register. Mastercard offers technology, data insights, consulting, and predictive analytics solutions to empower airlines to acquire new customers, enhance customer loyalty and improve operations. Mastercard spend insights offer airlines a 360-degree view of their shoppers, and our platforms and services translate those data-driven insights into action.

Speakers

Dan Melki

Head Of Retail, Travel, Commerce, Data And ServicesMastercard Data and Services

Registered attendees

Aleksandar Bošković

Aleksandar Bošković

eCommerce Development ManagerAir Serbia

Frederic Kahane

Frederic Kahane

SVP Customer Loyalty and Flying Blue DirectorAir France - KLM

Nejib Ben-Khedher

Nejib Ben-Khedher

Divisional Senior Vice President, SkywardsEmirates Airlines

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