Italy facing the Rosé challenge, between new bubbles and markets

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The "third colour of wine", which in recent years has become firmly established on markets all over the world as having its own defined identity and which eagerly awaits the much anticipated "Prosecco rosé", (a new classification that have huge impact on the market share or pink wine) will be the topic discussed by market experts and producers during Wine2Wine. They will try to interpret what the future holds for this stye of wine in the post-pandemic market. Numbers and market analysis will be presented by Pierpaolo Penco (Wine Intelligence) and Carlo Flamini (UIV Wine Observatory). In addition, to better understand how the intricacies of Italian rosé, the discussion will include the president of Rosautoctono - Istituto del Vino Rosa Autoctono Italiano, Franco Cristoforetti, and the winemaker-producer Mattia Vezzola, vice-president of Consorzio Valtenesi. In addition it will be moderated by the director of Corriere Vinicolo, Giulio Somma. Rosé wines, the "theme of the year" in the weekly magazine of Unione Italiana Vini (UIV) during 2021, will also be matched in the title of the central conference of the next edition of Simei, comparing experiences in the vineyards, wineries and markets of major international producers. There will be a global comparison that will start in the pages of the newspaper with speeches by journalists from different countries and arrive at the world symposium of Simei, the most important international exhibition of technologies and products for oenology. This year, Simei will be intersected with "pink seduction", a production and commercial frontier of great interest for the most advanced industry of the supply chain for our sector that will find, once again, large and rich representation.