E-commerce Evolution: Navigating New Consumer Trends

E-commerce has seen remarkable growth in recent years, driven by new consumer demographics that are increasingly shopping online. While the hospitality sector has made an impressive comeback post-pandemic, the sales of physical goods have faced challenges. Have consumers truly changed their behavior, and how will this impact the future of e-commerce? Patrik Müller, an e-commerce expert at Nets, a Nexi-owned payment company, will explore how these evolving consumer behaviors are transforming the industry and what these shifts mean for the future of e-commerce. Since 2007, the Nets E-commerce Report has provided annual insights into online sales trends across various sectors, including travel, hospitality, services, and goods. With over two decades of experience, Patrik Müller is a lecturer, advisor, and trend analyst in Nordic e-commerce. He frequently shares his expertise in the media and has been a key observer of the e-commerce landscape since 2000.