DUST Identity
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Do you have game-used memorabilia in a warehouse waiting to be listed on your marketplace? Is the process for creating certificates of authenticity across your organization consistent? Would you like to have visibility into the transaction history of your authentic merchandise and a way to interact with buyers post-sale? DUST is the solution.
DUST Identity protects and connects high-value objects securely and with high integrity. DUST utilizes engineered diamond dust to create object fingerprints that are discreet, durable, and wholly unique. Each Diamond Unclonable Security Tag (DUST) ties a physical object or product to its corresponding digital reflection with a record that grows over the object's lifespan. This gives organizations, teams, brands, individuals, and collectors more insight, protection, and opportunity to capture data and understand the full value of the products they produce and the objects they cherish.
The MIT startup emerged in 2018 with support from Kleiner Perkins, Lockheed Martin, and Airbus Ventures and has gained extensive experience addressing national security concerns related to supply chain resiliency and asset integrity. With an expanded focus in the Sports, Entertainment, Art and Luxury markets, the company recently announced Amex Ventures as joining its roster of world-renowned investors.
