Ekkobar

Ekkobar started with the goal of developing AI technologies and applications to take advantage of the largest data set in the world - social media - and in particular, for the Sports and Entertainment sectors. Recognizing a gap in traditional social media analytics, which offer limited, mostly numerical statistics, Ekkobar harnesses AI to analyze social media data on a deeper level, delivering contextual understanding of conversations and actionable insights that unlock real answers to important questions in the right moment.

Using multiple proprietary AI technologies, Ekkobar offers solutions centered around risk and reward:

• The Talent Risk Assessment vet's a subject's social media history to identify potential reputational risks, empowering stakeholders to make more informed decisions. You wouldn't buy a car without a CarFax report and Ekkobar's Talent Risk Assessment is the 'CarFax' for social media.

• The Risk & Crisis Mitigation application leverages its AI to defend against internal and external threats in the present. The application provides real-time monitoring of social media to identify potential emerging threats and notify appropriate parties as they occur. Along with the notification, the AI completes a web-based assessment that digs deep into the scenario & parties involved to understand the actuality of what has transpired, enabling an immediate and informed response to a potential crisis.

• The Conversational Insights application was developed to help marketing, PR, and other departments better understand their brand within the context of social media. Ekkobar is able to mine social media conversations to provide answers and actionable insights centered around real business questions. Sports and Entertainment properties spend millions marketing and promoting their brands - it makes sense to know what is working, what is not, and how to best allocate their resources.

Ekkobar was founded by Rhys Ryan and Amber Dodson, two entertainment professionals with 50+ years of combined experience including three successful startup ventures. Augmenting the team is a seasoned group of individual investors and advisors with close relationships in both target markets. Ekkobar is primed not only to win market share, but to change the way entertainment and sports benefit from the social media landscape.