Personalising digital services through AI
Tuesday, November 3, 2020 12:40 AM to 1:10 AM · 30 min. (Africa/Abidjan)
Artificial Intelligence
Presentation
Free Session
Information
People judge all digital services by the best digital services they see, and the best digital services subtlety and effectively personalise their customer experiences. Stephen will use a Financial Services case study to introduce you to the opportunities and challenges in using AI and machine learning on your data to build personalised digital services for Australians, including:
- Activating internal data:Learn the design patterns that allow data from deep within an organisation's data infrastructure to be used in customer facing digital services.
- Closed-loop Machine Learning:Discover how continuous intelligence systems learn in real-time about constantly changing customer behaviours and adapt their responses.
- Ethical AI: Understand how personalisation systems can be kept within ethical guide rails set by your organisation.