Human Side of Healthcare: How Psychology Impacts Benefits

This session explores how human psychology shapes the way we view and use healthcare benefits. Attendees will learn how perceptions of risk influenced the origins of insurance and how health insurance evolved over time. The discussion will also examine the psychology behind discounts, cost versus quality decisions, and the unintended consequences of transparency in healthcare. Finally, the session will offer practical strategies for overcoming these challenges and encouraging more informed, consumer-driven healthcare decisions.