Hear It from the Horse's Mouth: What it’s like for BA to be a trailblazer with Offer & Order Management

British Airways (BA) is one of the first full-service carriers to implement an Offer & Order Management system. Learn about their vision and objectives, innovation and leadership aspects, challenges they encounter during the implementation and how to ensure a successful rollout, benefits and impact and more relevant insights and learnings in this conversation between British Airways and Branchspace, a leading provider of OOM and modern retailing consulting and technology services.