CTW Consulting

CTW draws on the extensive expertise of air travel pricing and shopping technology professionals with decades of experience and combines it with the innovative and disruptive approach of a start-up to create unique and practical pricing and shopping retail solutions that bring into reality the future imagined by industry visionaries.

CTW’s Airline Value Proposition

CTW is an advanced pricing and shopping platform that perfects an airline’s direct channel retail capabilities.  The platform ensures that the airline can deliver to the traveler all of its innovative products and services now  - and as they continue to develop  - without limitation -  fare families, bundles and ancillaries along with mass personalization and dynamic pricing. It enables self-service refund and exchange capabilities that greatly reduce call center volume, traveler frustration and costly errors.

Platform capabilities include:  

• Independently developed shopping and pricing platform 
• Mass personalization, continuous pricing and unlimited bundling at the time of offer creation
• Displays all airline products and services as they are now and may continue to multiply in the future
• Real-time compute – guaranteed accuracy and bookability
• Automated post-ticketing service with up to 2 years to-the-minute historical fares Low cost, flexible commercial models
• Works alongside any existing e-commerce and delivers content through the NDC channel
• Enables real-time individual agency incentives/surcharges on fares and ancillaries 

Platform Modules include:

• Itinerary and Ancillaries Shopping 
• Itinerary and Ancillaries Pricing 
• Post-ticketing exchange shopping (Reshop), Reprice, and Refund
• Ancillaries and Rich Content
• Auxiliary information services: fares ladder, connection builder, currencies calculator, fare text rules, tax text rules, mileage calculator
• Custom fares manager

Agency Distribution Value Proposition

CTW Platform is a retailing and distribution platform that dramatically improves the traveler’s shopping capabilities and agency commercials: 

• Allows travelers to shop all airline fare families, bundles and ancillaries without limitation in real time so that it is always bookable and at greatly enhanced speed – avoids abandoned searches
• Self-service automation allows travelers to reshop, exchange or refund their tickets and ancillaries without ever having to interact with the call center; reduces call center transaction time and eliminates ADMs from complex transactions
• GDS economics preserved by retaining the option to book in a GDS and receive incentives  
• Avoided excess message fees as all shopping occurs on the CTW Platform 
• Self-service automation that avoids or reduces call center calls and transaction times  
• Virtual Interline and cheaper, more diverse GDS content to improve top-line revenue
• Proven in benchmark study against legacy systems to return lower fares and the greatest diversity of flight options – all with guaranteed bookability

The CTW Platform is built on a solid foundation of market-proven technology. Its creators are shopping algorithm experts who have built platforms that now serve over 20% of the global market.