Workshop: Hemp’s expanding opportunities (mostly) beyond CBD

Tuesday, October 26, 2021 5:00 PM to 7:00 PM
Lower Level, South Pacific C
SupplySide West 2021

Information

The wild ride provided by the legalization of hemp in 2014 took a screeching halt as COVID-19 hit and consumers fled en masse to immune-support supplements. But as the pandemic wore on, consumers came back to CBD. In and among the hiccups, smaller brands left the market, and even the largest brands took a hit if they were not prepared for the channel shift from bricks-and-mortar to online. Meanwhile, savvy brands have pivoted away from straight-up CBD to respond to other consumer demands. Learn how hemp can bring diversifying opportunity for continued integration into the larger wellness and nutrition sectors.

This session will cover:

  • Delta-8 THC: The science, the opportunity and the risk.
  • Why hemp protein should be included in any protein powder formulation.
  • Complementary ingredients to supercharge a CBD-forward product and dominate condition-specific categories.
  • How CBD brands can meet safety, quality and efficacy standards for foods and beverages.
  • Keeping on top of shifting landscapes, from Congressional action to regulatory fervor and private class action suits.